McDonald's® McCafe® Holiday Cup Designs
Creative Director
Diana Samper
Senior Art Director
Ryan Dempski
Illustrations
Renee Virgo
Copywriter
Ryan Casey
Photography
Katia Ivanova
Keith Vlk
Nissan® After Sales Photo Shoot
Details
As a part of designing a new Nissan® After Sales Recapture Campaign we also sold in a photoshoot to our Nissan clients that would give us unique visual content for the campaign’s entire calendar year. The photos would first support planned offers and events throughout the year but give us the opportunity to create a small photo library to leverage for other Nissan projects. Working with a small creative team we concepted, planned, styled, and casted for 20 different scenes across 3 different locations. Once we had the our photoshoot selects I was in charge of directing the retouching process and finalizing the imagery we would use for our digital and print designs. Overall, the photoshoot was a huge success and the client couldn’t have been more pleased with the process and results.
Creative Director
Joe Kwon
Senior Art Director
Ryan Dempski
Art Director
Ross Knezovich
Photographer
Mark Delong
Cello Cheese Recipe Photo Shoot
Details
In addition to redesigning the Cello Cheese website we proposed a recipe photo shoot to our Cello client to support the new look and feel. The modern yet approachable art direction combined with stunning appetite appeal totally complimented our online vision. The approach, natural lightning, and food styling really showcased how Cello can elevate its consumer’s creations and the client was thrilled with the results. So much so that our recipe shots were additionally rolled out to Cello’s social media and PR teams to be leveraged.
Creative Director
Joe Kwon
Senior Art Director
Ryan Dempski
Photographer
Michael Maes
Cello Cheese Website Redesign
Details
Designed brand new website for Cello Cheese. Using bold colors, geometrical cheese shapes and leveraging new recipe photography I created a very modern look in this cheese space that is fun and striking. On top of that the new online presence ties visually right into the newly designed retail packaging making a very cohesive brand experience.
Creative Director
Joe Kwon
Senior Art Director
Ryan Dempski
McDonald’s® Nintendo Switch Appstakes
Details
On the heels of the success of our first McDonald’s Appstakes promotion McDonald’s approached The Marketing Store to create another mobile sweeps. McDonald’s partnered with Nintendo to give consumers a chance to WIN 1 of 100 Nintendo Switches after redeeming certain offers within the McD Mobile App. For this go around I managed the project on the creative side and oversaw another art director on the key art and mobile micro-site layouts. Our Appstakes, with POP and Happy Meal box advertising support, helped inform consumers of the promotion and again created a huge boost in mobile offer redemptions for McDonald’s.
Senior Art Director
Ryan Dempski
Art Director
Ross Knezovich
Copywriter
Doug Pletcher
McDonald's® NFL SCAN! You could SCORE! Appstakes
Details
Created key art and designed the promotional website for an McD + NFL Appstakes. The Appstakes gave consumers a chance to WIN Super Bowl Tickets when they scanned and redeemed certain offers through the McD App in-store. The website I designed helped inform consumers of the promotion, helped boost sales and created more consumer engagement with the McD App. The McD client was so happy that the spike in the conversion rate through the app they wanted to launched a series of new Appstakes promotions for the future.
Creative Director
Brian Fox
Senior Art Director
Ryan Dempski
Copywriter
Doug Pletcher
Exit Plan Show Logo
Details
Concept, creative direction and logo design for newly launched Exit Plan Show brand. Through a continuing series of online video interviews, the Exit Plan Show is becoming a hub of online videos to help business owners transition their companies smoothly and retire happy as they leave the business world. This mark reflects all those core values.
Creative Director/Designer
Ryan Dempski
McDonald's® Game Time Gold
Details
Designed the game piece, 10 promo packaging pieces, 20 page website and 10 page mobile site for the McDonald’s + NFL Game Time Gold Txt ’n Win fall promotion. I approached the creative assignment by creating a simple design system that would complement the simple structure of the promotion. The iconic football vector art stayed close to the McDonald’s “Lovin’” look n feel while standing out and efficiently communicating that McDonald’s and the NFL were teaming up. The packaging design and game piece were also featured in a series of national TV spots staring football legends Jerry Rice and DAAAAA Coach Mike Ditka getting the word out about the promo and $500,000 grand prize.
Creative Director
Brian Tawlks
Senior Art Director
Ryan Dempski
Copywriter
Eric Bryning
Photography
Keith Vlk
McDonald's®
Minion Mania
Details
Designed the Minion Mania 50+ page promotional website, 20+ page mobile site, and 3 game pieces that would go on packaging for the McDonald’s summer promotion. The website featured hints of tasteful custom video/Javascript animations to complement the Minions and design. I also collaborated with the creative director to present work and creatively navigate multiple clients and partners to deliver a fun and impactful promotion during the movie's launch.
Creative Director
Brian Fox
Senior Art Director
Ryan Dempski
Copywriter
Brian Fox
Video/Animation
Keith Vlk
TMS Sizzle Video
Details
Collaborated with creative director on video content, script, storyboards and shots. Worked with videographer on shots and compositions. Led art direction of all supers.
Creative Director
TJ Rapach
Senior Art Director
Ryan Dempski
Filming/Editing/Sound/Mixing
Cal Engel
Filming
Keith Vlk
Minute Maid® Blends
Details
Led art direction for POS launch of the new Minute Maid® blended drinks. Created a dynamic look and design
system that stayed within the Minute Maid® look while still separating it from other flavors in their portfolio.
Creative Director
Josh Storm
Senior Art Director
Ryan Dempski
Copy Writer
Doug Pletcher
Senior Digital Artist
Dave Doane
MyCokeRewards® Million Point Giveaway
Details
Developed landing page look and feel for a huge online promotion to anchor the summer months on MyCokeRewards® website. Leveraging our own MyCokeRewards® photoshoot photography we developed a scene that got across the anticipation and fun of receiving points during this time period along with showcasing the huge amount of point bundles out there for consumers.
Digital Strategy
Geoff Miller
Creative Director/Copy Writer
TJ Rapach
Art Director
Ryan Dempski
Photographer
Brad Tuckman
McDonald's® FIFA Confederation Cup Sweeps
Details
Developed the winning look and feel and designed the 25+ page promotional website, 10+ page mobile site, and 2 in-store cups for the McDonald’s + FIFA soccer promotion. During the project a worked with the creative directors to refine the look regularly presented the work internally and to the client. In the last phase I interfaced with our retouchers on final key art and did all the digital production work to set up art files for our development team. The final key art was also forwarded to other agencies to be used for POP and other digital media to make sure everything had a unified look.
Creative Director
TJ Rapach and Julio Desir
Senior Art Director
Ryan Dempski
Copywriter
TJ Rapach
Senior Digital Artist
Dave Doane
Photography
Keith Vlk
SXSW: Show and Smell 2
Details
After the big success of the first SXSW: Show and Smell session The Marketing Store was voted back the present again. For the second time around we took key learning from the first experience and applied them to the session sequel. We felt there was equity in the look and feel we developed so we refreshed the color palette and copy to “pop” even more around town. We used bright colors, repetition and negative space to give a new spin to the core graphics. We also created some new 3D T-shaped posters and other promotional elements to grab the attention of SXSW attendees around Austin. The result was a fantastic session 2 years in a row that really resonated with attendees and opened the door to new potential clients and vendor partnerships.
Senior Art Director
Ryan Dempski
Senior Art Director
Joe Kwon
Copy Writer
TJ Rapach
MyCokeRewards® photo shoot
Details
Worked with creative director and art director to concept scenes, create the pre-production deck, select models, style cast and sources props, for our annual MyCokeRewards® photo shoot. Led art direction and worked directly with the photographer during the multiple shoot days. We delivered a library of 20 different scenes over the course of 3 days from thousands of frames. Library of photos were featured on the MyCokeRewards® website throughout the following years after the shoot.
Creative Director
TJ Rapach
Senior Art Director
Ryan Dempski
Art Director
Kristie Reece
Photographer
Brad Tuckman
Legacy Senior Art Director
Joe Kwon
Minute Maid® Orange Juice
Details
Led art direction for POP supporting the launch of the new Minute Maid® "Wake Up Your MMOJO" campaign. Created look and feel and design system to be used across a variety of POP elements we were designing for our client.
Creative Director
TJ Rapach
Senior Art Director
Ryan Dempski
Copy Writer
TJ Rapach
Senior Digital Artist
Dave Doane
McDonald's Win When USA Wins Gold
Details
Developed winning look and feel for McDonald’s Win When USA Wins Gold promotion. Created a 25-page style guide for other agencies, game piece design and packaging designs for this summer Olympics promotion.
Creative Director/Copywriter
TJ Rapach
Senior Art Director
Ryan Dempski
Packaging Photography
Keith Vlk
Caffeine-Free Diet Coke® Photo Shoot + POP
Details
Led art direction and design for CFDKO Re-launch POP assignment. The project included designing 20+ pieces of POP, creating a photo shoot pre-production deck, model selection, wardrobe and food styling. On the photo shoot I supported the Senior Art Director by overseeing model and food styling.
Creative Director/Copy Writer
TJ Rapach
Art Director
Ryan Dempski
Photographer
Mac Arthur
Senior Digital Artist
Dave Doane
Senior Art Director
Joe Kwon
McDonald's®
All-American Games Print Ad
Details
Led art direction for a print ad in the McDonald’s® All-American Games program congratulating all the athletes on behalf of The Marketing Store.
Creative Director
Dana Parker
Senior Art Director
Ryan Dempski
Copywriter
TJ Rapach
McDonald’s® Monopoly
Details
Created the winning look and feel for the McDonald’s Monopoly annual promotional packaging. I took my winning key art and simple yet bold approach and created a graphic system for how to feature prizes, leverage Mr. MNPLY and how to pull the look through design wise to other elements. From there I built an official style guide for others agency to leverage to keep the look consistent throughout the promotional period across multiple channels. Then I tackled our main deliverable designing 40+ packaging and executional layouts to bring the promotion to life in restaurant for consumers. The year I was involved the McDonald’s Monopoly promotion garnered double-digit comps for the company during its window.
Creative Director
Dana Parker
Senior Art Director
Ryan Dempski
Copy Writer
TJ Rapach
Senior Digital Artist
Dave Doane
Southern Comfort® Lime Launch
Details
Developed winning look and feel for Southern Comfort Lime POP Product Launch. The Soco team finalized my key art and leveraged it as the based for designing 100+ different POP elements. The deliverables ranged from window posters, stir sticks and even an actual sized fiberglass alligator tail to be used in store around the Soco Lime product.
Creative Director
Josh Storm
Art Director
Ryan Dempski
CGI Art Direction
Josh Storm
Senior Digital Artist
Dave Doane