McDonald's® McCafe® Holiday Cup Designs

Creative Director

Diana Samper
 

Senior Art Director

Ryan Dempski
 

Illustrations

Renee Virgo
 

Copywriter

Ryan Casey
 

Photography

Katia Ivanova
Keith Vlk

Nissan® After Sales Photo Shoot

Details

As a part of designing a new Nissan® After Sales Recapture Campaign we also sold in a photoshoot to our Nissan clients that would give us unique visual content for the campaign’s entire calendar year. The photos would first support planned offers and events throughout the year but give us the opportunity to create a small photo library to leverage for other Nissan projects. Working with a small creative team we concepted, planned, styled, and casted for 20 different scenes across 3 different locations. Once we had the our photoshoot selects I was in charge of directing the retouching process and finalizing the imagery we would use for our digital and print designs. Overall, the photoshoot was a huge success and the client couldn’t have been more pleased with the process and results.
 

Creative Director

Joe Kwon
 

Senior Art Director

Ryan Dempski
 

Art Director

Ross Knezovich
 

Photographer

Mark Delong

Cello Cheese Recipe Photo Shoot

Details

In addition to redesigning the Cello Cheese website we proposed a recipe photo shoot to our Cello client to support the new look and feel. The modern yet approachable art direction combined with stunning appetite appeal totally complimented our online vision. The approach, natural lightning, and food styling really showcased how Cello can elevate its consumer’s creations and the client was thrilled with the results. So much so that our recipe shots were additionally rolled out to Cello’s social media and PR teams to be leveraged.
 

Creative Director

Joe Kwon
 

Senior Art Director

Ryan Dempski
 

Photographer

Michael Maes

McDonald’s® Nintendo Switch Appstakes

Details

On the heels of the success of our first McDonald’s Appstakes promotion McDonald’s approached The Marketing Store to create another mobile sweeps. McDonald’s partnered with Nintendo to give consumers a chance to WIN 1 of 100 Nintendo Switches after redeeming certain offers within the McD Mobile App. For this go around I managed the project on the creative side and oversaw another art director on the key art and mobile micro-site layouts. Our Appstakes, with POP and Happy Meal box advertising support, helped inform consumers of the promotion and again created a huge boost in mobile offer redemptions for McDonald’s.
 

Senior Art Director

Ryan Dempski
 

Art Director

Ross Knezovich
 

Copywriter

Doug Pletcher

McDonald's® NFL SCAN! You could SCORE! Appstakes

Details

Created key art and designed the promotional website for an McD + NFL Appstakes. The Appstakes gave consumers a chance to WIN Super Bowl Tickets when they scanned and redeemed certain offers through the McD App in-store. The website I designed helped inform consumers of the promotion, helped boost sales and created more consumer engagement with the McD App. The McD client was so happy that the spike in the conversion rate through the app they wanted to launched a series of new Appstakes promotions for the future.
 

Creative Director

Brian Fox
 

Senior Art Director

Ryan Dempski
 

Copywriter

Doug Pletcher

TMS Sizzle Video

Details

Collaborated with creative director on video content, script, storyboards and shots. Worked with videographer on shots and compositions. Led art direction of all supers.
 

Creative Director

TJ Rapach
 

Senior Art Director

Ryan Dempski
 

Filming/Editing/Sound/Mixing

Cal Engel
 

Filming

Keith Vlk

Minute Maid® Blends

Details

Led art direction for POS launch of the new Minute Maid® blended drinks. Created a dynamic look and design
system that stayed within the Minute Maid® look while still separating it from other flavors in their portfolio.

Creative Director

Josh Storm
 

Senior Art Director

Ryan Dempski
 

Copy Writer

Doug Pletcher
 

Senior Digital Artist

Dave Doane

MyCokeRewards® Million Point Giveaway

Details

Developed landing page look and feel for a huge online promotion to anchor the summer months on MyCokeRewards® website. Leveraging our own MyCokeRewards® photoshoot photography we developed a scene that got across the anticipation and fun of receiving points during this time period along with showcasing the huge amount of point bundles out there for consumers.
 

Digital Strategy

Geoff Miller
 

Creative Director/Copy Writer

TJ Rapach
 

Art Director

Ryan Dempski
 

Photographer

Brad Tuckman

McDonald's® FIFA Confederation Cup Sweeps

Details

Developed the winning look and feel and designed the 25+ page promotional website, 10+ page mobile site, and 2 in-store cups for the McDonald’s + FIFA soccer promotion. During the project a worked with the creative directors to refine the look regularly presented the work internally and to the client. In the last phase I interfaced with our retouchers on final key art and did all the digital production work to set up art files for our development team. The final key art was also forwarded to other agencies to be used for POP and other digital media to make sure everything had a unified look.
 

Creative Director

TJ Rapach and Julio Desir
 

Senior Art Director

Ryan Dempski
 

Copywriter

TJ Rapach
 

Senior Digital Artist

Dave Doane
 

Photography

Keith Vlk

SXSW: Show and Smell 2

Details

After the big success of the first SXSW: Show and Smell session The Marketing Store was voted back the present again. For the second time around we took key learning from the first experience and applied them to the session sequel. We felt there was equity in the look and feel we developed so we refreshed the color palette and copy to “pop” even more around town. We used bright colors, repetition and negative space to give a new spin to the core graphics. We also created some new 3D T-shaped posters and other promotional elements to grab the attention of SXSW attendees around Austin. The result was a fantastic session 2 years in a row that really resonated with attendees and opened the door to new potential clients and vendor partnerships.
 

Senior Art Director

Ryan Dempski
 

Senior Art Director

Joe Kwon
 

Copy Writer

TJ Rapach

Minute Maid® Orange Juice

Details

Led art direction for POP supporting the launch of the new Minute Maid® "Wake Up Your MMOJO" campaign. Created look and feel and design system to be used across a variety of POP elements we were designing for our client.

Creative Director

TJ Rapach
 

Senior Art Director

Ryan Dempski
 

Copy Writer

TJ Rapach
 

Senior Digital Artist

Dave Doane

McDonald's Win When USA Wins Gold

Details

Developed winning look and feel for McDonald’s Win When USA Wins Gold promotion. Created a 25-page style guide for other agencies, game piece design and packaging designs for this summer Olympics promotion.
 

Creative Director/Copywriter

TJ Rapach
 

Senior Art Director

Ryan Dempski
 

Packaging Photography

Keith Vlk

McDonald’s® Monopoly

Details

Created the winning look and feel for the McDonald’s Monopoly annual promotional packaging. I took my winning key art and simple yet bold approach and created a graphic system for how to feature prizes, leverage Mr. MNPLY and how to pull the look through design wise to other elements. From there I built an official style guide for others agency to leverage to keep the look consistent throughout the promotional period across multiple channels. Then I tackled our main deliverable designing 40+ packaging and executional layouts to bring the promotion to life in restaurant for consumers. The year I was involved the McDonald’s Monopoly promotion garnered double-digit comps for the company during its window.
 

Creative Director

Dana Parker
 

Senior Art Director

Ryan Dempski
 

Copy Writer

TJ Rapach
 

Senior Digital Artist

Dave Doane

Southern Comfort® Lime Launch

Details

Developed winning look and feel for Southern Comfort Lime POP Product Launch. The Soco team finalized my key art and leveraged it as the based for designing 100+ different POP elements. The deliverables ranged from window posters, stir sticks and even an actual sized fiberglass alligator tail to be used in store around the Soco Lime product.

 

Creative Director

Josh Storm
 

Art Director

Ryan Dempski
 

CGI Art Direction

Josh Storm
 

Senior Digital Artist

Dave Doane